Mike walks you through how consumers interacts at each level of the marketing funnel, to help better define what content to produce, what channels to use, and what metrics matter. Mike Moll is the founder of Social Media House, a marketing consulting agency that trains owners and teams how to simplify, streamline and optimize online marketing efforts. The SMH team have spent millions of dollars on Google and Facebook Ad platforms, built thousands of campaigns who’ve 10x’d their return on investment, and consulted on 500+ projects. He is also the host of the Market Me Podcast, where he’s interviewed over 50 entrepreneurs, providing strategic insights on their business and campaigns.